Apr 10, 2022
In Welcome to the Food Forum
Why useful content is the best way to connect with customers. How the Learning Center can help your visitors find the information they need to become customers. How to add the Learning Center to your website. Let's dive into the water. Free Lesson: They Ask, You Answer The Basics of Marcus Sheridan Why useful content is the best way to connect with customers Emily Mermell is a website strategist at IMPACT. She works with a variety of businesses that come to us looking to increase traffic and get more leads. She tells clients that their website should be their best salesperson — one that never sleeps and always has the answers customers are looking for. "Your best industry mailing list know why buyers should choose one material over another, or what differentiates your product or service from your competitors," she says. Your website content should do the same. To do this, your website must have educational content that is easy to categorize and navigate, whether it's articles, videos, podcasts, buyer's guides, ebooks, or anything else. “Educational content can be a great addition to your website,” says Emily, “so it can really work for you and convert website visitors into leads.” How does this look in practice? Suppose a visitor comes to your website through organic search. The articles they land on may be articles that provide general information about your industry. Learning Center Example But where will they go next?