Apr 03, 2022
In Welcome to the Food Forum
In fact, it is difficult to answer this question accurately. As the saying goes, there are thousands of people with thousands of faces, and people's personalities are unique. This is the biggest difference between an independent individual and Fax List other people. "A man's character is his destiny." This is the classic sentence of the ancient Greek philosopher Heraclitus, which expresses the fundamental influence of character on man. When we put this sentence into the gradually younger consumer market, we will find that the concept of "character" begins to become labelled. Rebellious, rational, impulsive... As long as a person has a unique personality, it is easy to be seen in the crowd. Similarly, if a brand has a unique Fax List personality, consumers will quickly remember you and like you. Whether it is consumers or the brand itself, the label of personality seems to be the key to influencing consumer behavior. 1. What is the brand "character" Personality refers to a person's temperament and character, which is a personality characteristic expressed in a person's behavior. Once the character is formed, it will be relatively stable, but it is not static, but malleable. Brand personality is personalized customization in terms of products, concepts, marketing methods, etc. according to the preferences of the target group, giving the brand life. The setting of brand personality should be based on the brand's values, positioning and consumer characteristics. It is not difficult to determine the image of the brand, but the difficult thing is to create the personality of the brand. Brand personality is closely related to its "helm" to a certain extent. Walking into the flagship store of Three Squirrels, we will find a large number of dolls and posters, and the brand positioning of young and Fax List trendy is intuitively presented. The personality differences of different squirrels are adapted to the diversified product lines of the brand, which enriches the brand's personality and creates a real image perception for users. This is the most intuitive power of the brand's personality.