The post Write From The Heart For More Memorable B B Content Marketing appeared first on B B Marketing Blog – Posted in marketing MARKETING Does Google Ads Quality Score still matter in ? POSTED ON JULY BY ZELFRANKEN jul I ventured into the PPC community to answer this question I have my own opinion of course and was quite surprised by my findings. So read on to find out if Quality Score still matters in ! But first a quick refresher. What is Quality Score? Before we get into our Quality Score predictions let s take a look at what even goes into a good Quality Score.
This is usually considered the easiest first step to improve your Quality Score because you are in control of your copy. Expected click-through rate ECTR Google mobile number list determination of how likely your ad is to be clicked based on things like the intent of the query that matches your ad and your historical CTR data. I consider this the most difficult part of Quality Score to improve on as it s up to Google to predict how likely you are to land a click so there s not much you can do to control it . Experience page experience How easy to use and relevant your landing page is to the searcher.
Google rates you on elements such as page load speed keywords on the page relevance and more. Depending on your resources this can also be considered easy to improve since you can jump into your own site to tweak the copy. Google takes those three factors and compiles them into a score of to being the worst and being the best . Since Google runs a tight ship I usually see scores of and above as absolutely great - as decent and anything below a has room for improvement . quality score formula score How does Quality Score work? Quality Score affects your performance because it helps Google determine your ad rank.