In this case, the data comes from analyzing a sample of around 900 million pages from the 3+ billion pages Content Explorer. That’s our content research tool for analyzing the best-performing content about a topic. However, we’re not the first to see this correlation. Many people have analyzed other data sources and found the same thing: longer content gets more backlinks than shorter content.
Why might you see this correlation?
Let’s start with the most obvious possibility: longer blog posts just seem more impressive, and that’s why more people link to them.
Although that might seem like a reasonable claim, our data doesn’t really back it up.
Take another look at the graph above and you’ll see that it cuts off at 1,000 words. For posts longer than this, we actually found a strong negative correlation between word count and backlinks. In other words, the average number of backlinks from unique websites (referring domains) starts to decrease after 1,000 words.
02 correlation between word count and referring domains
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
So what’s the deal here?
Our theory is that the correlation at least partly comes down to the balance between thoroughness and succinctness.
Let me explain:
Generally speaking, longer content tends to include more ‘link-worthy’ talking points. But it also buries those important “need to know” points among a lot of less important “nice to know” information. The result is a piece of content that fewer people read all the way through, meaning that fewer people actually come across the included ‘link-worthy’ points. And if fewer people come across them, fewer people will link to you.
It’s also true that most people aren’t going to link to a blog post they haven’t read. And there will be fewer of those people if your post takes three hours to read.
What should you do about it?
Keep your blog posts concise and fluff-free while making sure to include important ‘link-worthy’ points.