Screenshot from Linkedin page Still, if you go to a user's LinkedIn page and click the arrow next to the Send Email button, you'll see a drop-down menu where you can select "Connect." Profile screenshot from Linkedin page Playing around with LinkedIn, I found that people tend to add you to their networks much faster if you go to Twitter first and retweet or like their recent tweets. Additionally, well-known blog publishers sometimes have their own startups; if so, you can try promoting their startups on your channels, because that's exactly what they want to promote. Advertising Continue reading below However, if you don't want to wait or spend time building relationships (because your content is just awesome), here's the best way to get a publisher's email address in just a few clicks: use tools like Hunter or Slik Prospector!
Hunter lets you find email addresses associated with a particular domain. Slik Prospector is a Chrome extension that shows you raster to vector conversion someone's email address on LinkedIn, even if you don't have it in your connections. Research the topics they cover and the subject lines they use Once you have the right person's email address, it's time to make sure your pitch is fully aligned with the range of topics they cover on their blog. Also, it's worth checking what kind of content they post: for example, they prefer posts that are driven by numbers or maybe they're particularly picky about design. When you start analyzing content, I think the best tool you can use for this step is Buzz Sumo. Just type in a URL you want to scan and you can check out the top viral posts on this website.
Screenshot from Buzz sumo Even at first glance, it's obvious that Moz typically publishes actionable content and how-tos and covers hot topics for digital marketers (see Larry Kim's article 'What's the Real Relationship Between Organic Rankings and social shares?'). Here is another tip that I want to share with you. This is a powerful technique that will make your subject line match the style of any blog! To get started, you need to know what kind of words and phrases blog writers use most frequently in their post titles. To get a list of these words, you need to follow these steps: Export a list of blog posts of your choice (use Buzz Sumo). Enter the titles of these articles into a keyword density tool (you can try this one). Create your own subject according to the result obtained.